What Is “Demonstrated Interest” And How Do I Show It?

As if sending SAT/ACT test scores, high school transcripts, and applications isn’t enough to do, some colleges (not all) track how much “interest” prospective students show in their institution. This is called demonstrated interest, and while it might not make or break your teen’s admission status, what if it’s one variable that can set them apart from other applicants? So it certainly can’t hurt to show some enthusiasm and interest starting with the college search during junior year.

Traditionally, a campus tour is a great way to show demonstrated interest. If finances and time allow, visit prospective schools, and make sure your teen’s name is checked off on the attendance roster. If visiting isn’t feasible, sign up for an online webinar that might cover the same material and offer a virtual tour. Have your child reach out to an admissions officer via e-mail or phone with genuine, pertinent questions about the admissions process, provided that information can’t be found elsewhere. Other ways for your teen to show demonstrated interest: register for and attend college fairs and engage with counselors at prospective schools’ tables, speak with admissions officers if they visit their high school, and always open e-mails from schools on their application list. Some schools offer alumni interviews, another great way to show interest with the double benefit of also getting an insider perspective on the school.

Colleges appreciate demonstrated interest because it improves the chances of receiving a “YES” response to their acceptance letter. Students who accept offers make the schools look desirable, and demonstrated interest is a great way to predict an enthusiastic “YES.” However, demonstrating interest also has a great stealth benefit. Thoroughly investigating schools, talking to admissions officers, visiting campuses, and reading e-mails can help you and your teen figure out whether a prospective school is truly a good fit.

As always, Test Preps is here to help you lock down that best possible SAT/ACT score so that demonstrated interest is the bow on top of the already-awesome student package. Now get out there, get enthusiastic, and prepare for possibilities!

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